Sahar Freemantle is an award-winning milliner based in London. The purpose of her brand Sahar Millinery is to spread beauty and inspire creativity.
Sahar is a scholar of the Queen Elizabeth Scholarship Trust, and boasts a diverse clientele. This includes Princess of Wales Kate Middleton, and celebrities such as Ellie Goulding, Paloma Faith and Katy Perry. Sahar’s hats have been showcased in screen productions like Downton Abbey, and exhibited in the Victoria and Albert museum, Fortnum and Mason, and internationally in Japan, Portugal, Mali, Berlin and France.
Sahar and her team are inspired by the empowerment that a good hat can bring about in the wearer – the right hat can make us stand tall, glow with confidence and give off the vibe ‘Yes, I know I look good’.
‘Our hats are seductive and fun, curious and inviting. They prompt confidence in the wearer and smiles from spectators’
Sahar has a BaHons in Performance Costume from Edinburgh College of Art. She uses traditional millinery methods in her handmade hats, which have great shapes, compliment the wearer, and are comfortable to wear.
Sahar also offers workshops to teach the craft of millinery, as well as The Milliners Drawing Room which are hat-focused life drawing classes. Both of these ventures aim to bring out creativity from participants so Sahar’s audience are not just passive spectators or wearers, but intrinsically involved in the creation process.
Sahar Millinery also has a sub-brand called UglyLovely, which is a playful exploration at what beauty is, taking inspiration from nature and surrealism.
‘A good practice of traditional millinery is our springboard from which we dive with electrified tenacity into an arena of playfulness; exploring a vast ocean of ideas, creating new techniques, making happy accidents, getting messy, experimenting with materials, basking in failures, dancing with new designs, and flowing in freedom and fun’
When excellent craftsmanship merges with playful curiosity, what emerges is a fresh embodiment of British eccentricity.
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